Refer a Friend and WIN!      Free Tips for Great Conferencing Driving Attendance Target the Right Audience Make IT Easy Promote using all Marketing Channels Target the Right Audience Most seminar invitations aim too high. Companies don't understand why when they rent a list of MIS managers, they end up with a room full of software developers. They target the CEO, CIO and CFO who 1) probably never attend seminars in the first place, and 2) aren't appropriate targets, anyway. Even if the CIO is the ultimate decision-maker, does he or she have to cope regularly with the problem your product solves? Target the highest level at which the problem is understood. Most high-tech sales are made bottom-up rather than top down. The engineers and developers who come to your seminar are the ones who will make the sale happen, even if they don't actually sign the check. Next time you rent a list, have the list manager divide it into two groups based on job function (MIS managers vs. developers, for example). Code them separately and track which group responds at a higher rate. Top Make it Easy Make responding to your invitation as simple as possible. That means accommodating anyone who might receive it. Some people think nothing of picking up the phone and dialing an 800 number. Others, particularly managers, would rather fill out a business reply card. Always provide both options. If you don't believe in reply cards, test your invitation with a card vs. without to gauge whether the reply card actually lifts response. But don't stop there. Add a fax number. Add an e-mail address, particularly if you're targeting an engineering audience. Nearly 90 percent of your responses will probably come either by phone or mail, but fax and e-mail are becoming more and more popular. Why risk excluding those potential customers who may not respond any other way? If you're on the World Wide Web, give people who visit your site a way to register for a seminar. But don't list a web address on your direct mail piece - unless you can track who the visitors are and how they heard about you. Otherwise, they may simply dial in, download a brochure and you'll never hear from them again. Top Promote using all Marketing Channels It is nearly impossible to drive high-quality attendance by relying solely on one marketing vehicle, i.e. e-mail blast invitations. Linking marketing tactics, telemarketing, e-mail, direct mail invitations will increase the volume of qualified registrations/attendees. Top Webex Conferencing - Web Conferencing - Teleconferencing - Audio Conferencing - Conference Call - Video Conference - Webinar Software - Online Meetings - - Resources Audio-Web-Conferencing.com © All Rights Reserved. 888-639-2749/sales@audio-web-conferencing.com Audio Teleconferencing services & Web conferencing Services Audio Web Conferencing Services - >Let us help you find the most affordable Web conference solution! Choose between WebEx software, Raindance and Live Meeting. We also can can help with audio conference call solutions. Sing up for a free webinar demo to trial raindance, web-ex, or live meeting tools and effectively run your online meeting events, webinars, remote support, training, presentations & seminars. Our solutions offer offer scalability, reliability, and security and are flexible enough to adjust to your every need. Browse our web conferencing, audio conferencing, teleconferencing, internet conference solutions and video conferencing offerings, then use the convenient order forms (or call 888-639-2749) to start to improve communications, increase productivity and reduce costs.